About Pearson Toyota

Pearson Toyota has proudly served Newport News and the surrounding communities since 1981. As a family-owned dealership, our goal is to deliver an honest, simple, and customer-first experience whether you're shopping, financing, or servicing your Toyota.

We offer a wide selection of new Toyotas, including the Camry, Corolla, RAV4, Tacoma, Highlander, and more. Shopping used? You'll also find a full lineup of pre-owned vehicles and Toyota Certified options.

Our Toyota service center is here to keep your vehicle running its best, and our is ready to help you find the right loan or lease. Whatever you need, our team is committed to treating you the way we’d want to be treated.

Have questions or ready to visit? Contact us online, give us a call at (757) 874-6000, or stop by our showroom in Newport News, VA.

Press Release: Celebrating 44 Years of Family-Owned Excellence

FOR IMMEDIATE RELEASE
Newport News, VA – April 1, 2025

Since 1981, Pearson Toyota has proudly served the Newport News community and surrounding areas with integrity, transparency, and care. Founded by Max Pearson, our dealership has always operated by one simple rule: "Treat people the way you want to be treated. It's just doing the right thing." From our customers to our employees, that mindset drives everything we do.

Team Excellence & Longevity

We're proud to celebrate decades of service from team members like Pam Capps (44 years), Chris Capps (36), and many more with 10, 15, or even 30+ years on the Pearson Toyota team. That kind of loyalty speaks for itself.